I am brought in at moments of transition, and I leave behind systems and people that outlast me.
I partner with leaders who are facing a decision that matters: a company splitting in two, a first new product in years, a technology that changes what customers expect, a program that is not reaching the people it was built for. My work is the research that gets used, the shared picture that lets a team decide, and the system that keeps working after I leave.
I learned the craft as a student at AC4D and practiced it inside HP, LegalZoom and Indeed, most recently shaping research strategy for AI-powered job matching. Now I do it as co-founder of RGLR Collective and as Managing Director of Austin Center for Design, where I also teach. I also coach leaders as a certified Gallup CliftonStrengths coach, and take on research and strategy work of my own.
recent work
Indeed
Building an evidence-based framework to guide AI agent, workflow, and product development
Mapping where generative AI helps job seekers and employers, and where it should not act alone. 🔒
Indeed
From a leadership mandate with no defined solution to a funded product for hiring managers
A leadership mandate with no defined solution became a funded product for hiring managers. 🔒
Indeed
One shared core experience for SMB and Enterprise, presented company-wide
Fourteen designers and researchers, two product lines, and one shared core experience. 🔒
LegalZoom
Taking a new subscription from research to $6.5M in its first two years
Six months, a brand-new team, and a mandate for LegalZoom's first new offering in four years. 🔒
LegalEASE
Replacing ad-hoc delivery with a system that improves legal access for underserved employees
Three years of finding why underserved employees were not using a legal benefit, and building the system that fixed it. 🔒
resume
Each chapter links to that company's story, and from there to the projects.
HP & HPE
Value Designer, then Global IT UX/UI Center of Excellence
HP was splitting into two Fortune 50 companies and IT had to realign for both.
Design thinking, a Center of Excellence, and a five-day sprint across three time zones.
See how design thinking took hold in Global IT
LegalZoom
Design strategy manager, senior service designer, experience strategy director
A company built on one moment, forming a business, with no new offering in four years.
Equip, a service for relationships instead of transactions, then the strategy for the segment behind 80% of revenue.
See how Equip led to ongoing relationships
Indeed
Senior UX Researcher, UX Research Manager, Manager UX
Employer products growing faster than the teams that built them could coordinate, then generative AI.
Shared systems linking research, design and the machine learning behind employer matching.
See the AI work and the systems behind it
RGLR Collective
Founding partner, design and research
Leaders and agencies making high-stakes decisions on guesses or on research nobody used.
Research that gets used, and systems a client team can run alone, for legal access, subscriptions and the public sector.
See the research behind access and trust
AC4D
Director of Operations, then Managing Director and faculty
A one-year program that graduated about 100 designers was changing with its market.
The operating model, the teaching, and the community that point design at problems that matter to society.
See the teaching and the school
career at-a-glance
- Owned projectsAt HP, I scoped and led research for my own group, then co-developed the offerings of a Center of Excellence.
- Led a teamAt LegalZoom, I assembled the innovation team behind Equip, then grew into leading experience strategy.
- Directed a functionAt Indeed, I went from the first researcher on a new team to managing research for the matching platform and acting as UX director for six months.
- Run a practice and a schoolAt RGLR and AC4D, I lead the work and the organization that carries it.
how I work
Come in at a transition
A new offering, a new technology, a new team. I come in where the old way stops working and start with the people closest to the problem.
Build the evidence and the shared model
I uncover needs and opportunities directly from customers and prospective users, so teams understand people both on screen and off. Then I connect digital products, customer-facing teams, and behind-the-scenes processes into one picture leaders can argue with, and test ideas before going all in on a solution.
Leave systems and people that last
I build teams, mentor, and bring diverse perspectives together through critique, workshops, and sprints. I work alongside team members so the practices we shape together are ones you own and keep growing.
skills & methods
Where each method was used. Each entry links to the work that shows it.
| Method | HP & HPE | LegalZoom | Indeed | RGLR Collective | AC4D |
|---|---|---|---|---|---|
| Journey and experience mapping | Small Business Owner Journey | End-to-end GenAI journey | Proactiv journey | ||
| Service blueprinting | Front Line Experiences | LegalEASE access to benefits | Teaching, IDSE202 | ||
| Participant research | Design thinking at scale | Equip | Employer-Centered Matching | Empowerment Advocacy Center | Teaching, IDSE101 |
| Workshop design and facilitation | OneView design sprint | Front Line Experiences | Configurable Experiences | Proactiv | |
| Roadmaps and evolution plans | Small Business Owner Journey | Three-year matching vision | Proactiv 90-day roadmap | ||
| Coaching and capability building | Design thinking training | Leadership in Design | Researcher rotation program | Six courses taught |