All work
Example Co

A metric-led headline for the card ("Increasing adoption by 113%")

One sentence under the headline that says what you did and for whom.

Context

Where things stood when you arrived. Keep the headings — Context, The tension, Key decisions, Outcome, What I’d do differently — so every study reads as a story.

The tension

What made it hard.

Key decisions

What you chose and why.

Outcome

What happened, with the number from the hero metric.

What I’d do differently

The honest afterword.

Deeper cuts

A deeper cut

An expandable section for readers who want more.